On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. The public was able to view the addition of a new dimension to this historic building.
On the adjacent square, visitors are able to try out the new Samsung 3D LED TVs, and are offered a chance to win one of their own every night.