KLM Group, a consortium of KLM, Martinair, Transavia and KLM Cityhopper, is appalled by a promotional action of Formula 1 driver Lewis Hamilton on a runway at Schiphol.
The hire of the airstrip from Sunday to Monday is part of a promotion of the mobile telephony provider Vodafone. According to a spokesman for KLM Group is a runway meant for take-off and landing of aircraft, and not for racing cars like the McLaren of Hamilton.
According to the spokesman for the KLM group were parts of the airport by the action difficult to reach. There is also resentment over the lack of information from the airport.
Comment Schiphol
Schiphol Airport has announced that the rules for the event were: regular activities always take precedence. All locations at the airport have to be easily accessible.
The British Formula 1 driver was challenged by Vodafone for a competition.
Hamilton took did three races against the mobile data network the phone company. To win, the British driver had to finish a course of 4.7 kilometers in the time that the network of the Vodafone needed to make the Internet a virtual Formula 1 car to fill nearly 28,800 profile pictures on Facebook through mobile broadband internet. Hamilton won two of three races. His fastest lap was within 108 seconds. The race could be followed on the Internet and mobile phone.
Raw video:
And the raw cut commercial:
Lewis Carl Davidson Hamilton (1985) is a BritishFormula One racing driver racing for the McLaren team in 2010 and is the youngest ever Formula One World Champion.