The 18th of August 2010, it seemed like everyone in NYC was talking (and tweeting) about one thing: The Standard Hotel. Funded by Target, Mother NY and LEGS took over the Standard as the stage for a Kaleidoscopic Fashion Spectacular — an LED light and fashion show with enormous ambition and success.
LED and Neon
A Target-sponsored fashion event at The Standard Hotel in New York City lights up the 155 hotel rooms complete with strobing lights, dancers and miscellaneous neon.
A Target-sponsored fashion event at The Standard Hotel in New York City lights up the 155 hotel rooms complete with strobing lights, dancers and miscellaneous neon.
Lights, cameras, fashion! Target put on a star-studded, neon lights fashion show at The Standard hotel in New York City Wednesday night.
Over 150 dancers
Hot off of VMA nominations for their Florence and the Machine video, LEGS continues to blur the line defining the modern director. This latest feat turned 155 rooms (with 66 dancers inside) into pixels, backed by a 30 piece orchestra, as they animated the hotel’s southern facade to bring a live experience to the streets. In attempt an artistic democracy, Target even distributed 1,500 binoculars and had the music available on a toll-free number for those not close enough to hear.
Hot off of VMA nominations for their Florence and the Machine video, LEGS continues to blur the line defining the modern director. This latest feat turned 155 rooms (with 66 dancers inside) into pixels, backed by a 30 piece orchestra, as they animated the hotel’s southern facade to bring a live experience to the streets. In attempt an artistic democracy, Target even distributed 1,500 binoculars and had the music available on a toll-free number for those not close enough to hear.
Lyon-Houston
And for those young people among you readers: If you think this is impressive… please see the vid of Jean Michel Jarre live (Lyon – Houston 1986). This sunglassed French bloke with a successfull career in the 80’s is playing futuristic instruments, but also had a good idea how to think big. He virtually lit up the Houston skyline.
The center of Houston was completely shut down for this absolutely mind-blowing event.
(Editor: notice how most people are thinner in the 80’s. What has happened to us?)